Google Analytics is just one of many Google products that will help you to keep up with the statistics of your website. If you ever want to become the master of your domain, you will want to stay on top of your websites' statistics. Analytics will show you how many new and unique visitors come to your website on a daily basis, what country those visits are from, how long they remained on your page, and most important...what the bounce rate of your site is.
For those of you who aren't familiar with the bounce rate, it is the statistic that tells you how many people come to your landing page and then leave directly, without navigating to any other pages or posts. If your bounce rate is high, you will want to change some part of your landing page, or even change the landing page all-together. Different colors and placements can make all the difference in your bounce-rate, you just have to test to find out what works best for your niche.
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